the Cola Wars case (see the Yoffie reading last week), and review this week’s reading by Barney, “Looking Inside for Competitive Advantage.”
Using Barney's characteristics (VRIO), revisit the Coca-Cola case and identify which resources are most important for competitive advantage.
Based on the analysis of Coca-Cola’s resources, make recommendations to Coca-Cola’s management as to which of the resources you have identified should be invested in (or divested) and/or which resources should be acquired.
providing citations to give credit to sources of information. Include a reference page for your citations.
academic writing standards and APA style
NO Plagiarized work
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