Overview of the brand’s Marketing Mix: ? Product: Thornbury range that includes whites (Chardonnay, Pinot Gris, Riesling, Sauvignon Blanc), reds (Merlot, Pinot Noir) and Rose ? Regularly promoted price: $10.99 for the range, except for Pinot noir: $19.99 ? Place (distribution/channels): Groceries (supermarkets) in New Zealand ? Promotion/positioning: NZ Regional with each varietal that comes from a different wine region in NZ • Current marketing problem: ? This range of wine is of high quality (awards-winning wines) and are set at a reasonable price point, however, sales are starting to decline and while the company has some ideas as to why, they would like to seek further consultation from you.
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