CEO and co-founder Steve Jobs is synonymous with Apple. Fired from Apple in 1985, Jobs founded NeXT Computer, bought the Graphics Group from Lucasfilm and transformed it into Pixar Studios, and then returned to Apple as CEO in 1995. In his absence, Apple lost billions and its share of the personal computer market dropped from 9 to 2 percent. Jobs saved Apple by procuring a $150 million investment from Bill Gates and Microsoft, and launching the iMac, a desktop machine that became one of Apple s leading sellers. Most importantly, though, Jobs directed the development of Apple s new operating system, OS X, an operating system that is speedy, simple to use, incredibly stable, and easy to write software for. OS X, in combination with easy-to-use software for film and picture editing, desktop publishing, presentations, and word processing, stabilized Apple s sales and market share and put it in a financial position to eventually create the iPod, the iPhone, the iPad, and now iCloud. Today, Apple s 10 percent share of the personal computer market is growing, it has a large market share in smart phones, and a commanding market share in tablets and digital music. Furthermore, its combined stock value is greater than Intel and Microsoft combined. Jobs was known for his highly demanding and influential leadership at Apple. When Apple s MobileMe service (which synchronized calendar and email and files across Macs, iPhones, and corporate networks) launched to terrible reviews and buggy
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