Identify and discuss the current generic type of business strategy the organisation implements by examining its strategy statement and/or its value chain activities. 2. Propose ONE new strategic initiative for the organisation to implement. The organisation (Bellamy) is currently considering its market development in China. Thus, propose your strategic initiative around Chinese market development. Describe the contents of your strategic initiative in details. 3. Evaluate the suitability of your strategic initiative through conducting a brief environmental analysis of Chinese market AND referring to the findings of your assignment 1, particularly the strategic capabilities of Bellamy, and its current overall business strategy as identified in this assignment. 4. Develop a strategy implementation plan that primarily focuses on the following areas: a. What needs to be changed to implement the strategy? and Why? b. How will the changes proposed be managed and implemented?