Environmental Analysis: Content understanding, Research and Analysis (50 marks) Subject knowledge with an understanding of key tools Independent thought through the analysis and evaluation of information, concepts Evidence of independent research using a range of appropriate sources Strategic Issues: (15 marks) Explains the major strategic issues in the environmental analysis (drawing from both Part A and Part B) with in-depth and relevant justification References: (10 marks) Referenced using APA 6 conventions both in text and in a reference list Presentation: (5 marks) Uses an articulate writing style which sets the content out in a logical order and links different parts of the report together Formatted using the conventions of business reports
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