Critically evaluation of different approaches to achieving a marketing orientation… 1 answer below »

Presentation and formatting (10 marks). Recommended structure • Assignment Cover Sheet • Report Title page • Executive summary (max 500 words and not included within word count) • Contents page • Critically evaluation of different approaches to achieving a marketing orientation • Recommendations for improving the organisation’s current value proposition Appendices: • The strategic audit • Bibliography • Appendices Level 7 – Marking Criteria Criteria Distinction 70-+% Merit 60-69% Pass 50-59% Fail 40-49% Fail 0-39% The work displays: The work displays: The work displays: The work displays: The work displays: Knowledge & Understanding (a) Systematic Understanding (b) Emerging Thought (a) Clear evidence of a comprehensive and systematic understanding of a considerable variety of issues, concepts, theories and research (a) Clear evidence of a comprehensive and systematic understanding of all major – and some minor – issues, concepts, theories and research (a) Evidence of a systematic understanding, which may contain some gaps, of all major – and some minor – issues, concepts, theories and research (a) Evidence of an understanding of an appropriate range of issues, concepts, theories and research but has significant gaps or misunderstandings. (a) Evidence of a limited understanding of issues, concepts, theories and research either major and/or minor. (b) Precise and well-judged application of thoughts and practices at the forefront of the discipline (b) Some clear evidence of the application of thoughts and practices at the forefront of the discipline (b) Clear evidence of an understanding of thoughts and practices at the forefront of the discipline. (b) Unclear or imprecise understanding of thoughts and practices at the forefront of the discipline. (b) Significant gaps in the understanding of the debates at the forefront of the discipline. Argument (a) Analysis, Synthesis & Evaluation (b) Numerical Analysis (c) Argumentation (d) Independent Research (a) Consistently precise, accurate and reasoned analysis, synthesis and/or evaluation addressing all issues, some with creativity (a) Precision, accuracy and clear reasoning throughout the analysis, synthesis and/or evaluation addressing all issues appropriately (a) Broad levels of precision, accuracy and reasoning in analysis, synthesis and/or evaluation, and addresses all key issues (a) Errors which affect the consistency of the analysis, synthesis or evaluation and/or key gaps in the issues addressed (a) A lack of precision, accuracy or reasoning in analysis, synthesis or evaluation with significant gaps in the issues addressed (b) Numeric analysis that is complete and mostly free from errors with fluent and appropriate application of methods. (b) Numeric analysis that is complete and mostly free from errors with relevant and effective application of methods. (b) Numeric analysis that is mostly complete and free from significant or critical errors with appropriate application of methods. (b) Numeric analysis that is mostly complete but contains errors with significant effect, or methods that are applied inappropriately (b) Numeric analysis that is incomplete or contains errors which have critical effect, or methods that are applied inappropriately (c) Extremely strong and consistent argument that convincingly addresses issues including uncertainties and conflicts. Excellent use of information gathered which to support

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