EXERCISE 5CWhat Strategies Should PepsiCo Pursue in 2014?Purpose: In performing strategic management case analysis, you can find information about the respective company’s actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting library and Internet research to determine what PepsiCo is doing in 2013 and should do in 2014.InstructionsStep 1: Go to the www.pepsico.com website and click on Media and then click on Press Releases. Read through the most recent 20 press releases.Step 2: Determine three new strategies that PepsiCo is actually pursuing. Identify three proposed strategies that you feel would be excellent for PepsiCo to pursue. Give a rationale for each of your proposed strategies.
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