Apple, the first company to mass-market a personal computer, had been the darling of Wall
Street in the 1980s, but by the mid-1990s, the company was in serious difficulty. After being expelled
from the company in 1985, Steve Jobs returned as CEO in 1997 to re-energize the firm. The
introduction of the iPod in 2001 catapulted Apple back into the spotlight.
Apple continued to introduce “post pc” products, in addition to the iPad, Apple introduced the
iPhone in 1997, and the iPad in 2010. All of their “post pc” products have been huge successes.
How dependent is the company upon Steve Jobs?
This case also looks at Steve Job’s executive leadership style. He served as CEO of Pixar and
Apple at the same time. In late 2005, Pixar was acquired by Walt Disney Company. Jobs became the
largest individual stockholder in Disney, and he was elected to the board of directors.
In 2011, Steve Jobs has taken his third medical leave and there are questions concerning his
health and the future leadership on Apple, Inc.
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