This Strategic Management in Action case can be found at the beginning of Chapter 3. <>
1. What external trends do the strategic managers at the movie theater chains have to evaluate? What external sectors are these trends part of? Are these external trends of equal importance to the movie theater chains? Explain why or why not.
2.What opportunities and threats do you see in this situation? Describe.
3. How do you think these external trends might affect the strategies used by the movie theater chains? Be specific.
4. If you were a strategic decision maker at the corporate headquarters of one of these movie theater chains, what types of external information would you want? What if you were a manager at a local movie theater: what types of external information would you want?