STR 581 Week 3 Strategic Choices and Evaluation
Strategic Choices and Evaluation
STR/581
Strategic Choices and Evaluation
Target Stores Strategic Choice and Evaluation
The first Target Store was opened in 1962 by the Dayton Company. Though there were other discount chains in the US at that point of time, many of them do not exist today. Target was able to adapt itself to the changing environment and by 2002; it was the second largest discount retailer in the US (Target.com, 2012)
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR164.htm]
In June 2002, Target Corporation (Target) had 1,330 retail stores in 47 states of the United States. Even though it only had a fifth of the sales and profits of Wal-Mart, it had a loyal customer base that was looking for a trendy, yet, affordable range of merchandise (Hays, 2002 pg. 2). Target's customers, whom it referred to as 'Guests', were younger and more affluent than that of its rival Wal-Mart
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