Every company pursues one or more of Porter’s generic strategies: (1) cost leadership – low cost; (2) cost leadership – best value;(3) differentiation; (4) focus – low-cost, and (5) focus – best value.
(a) Discuss the generic strategy (in detail) used by Staples, Macy's, and Old Navy.
(b) What is each company doing to gain a COMPETITIVE advantage through their respective strategies?
If you worked in the Hotel industry, what activities would you outsource and why?
Provide a research based justification for your decision.