Evaluate MontGras´ marketing strategy. Is it positioned in attractive markets/segments, or will it suffer as the industry enters a period of over-supply. To what extent can MontGras control its own market position, as opposed to being dominated by the county-of-origin effect, and the perceived as a “Chilean wine”? What implications does this have for the marketing strategy? Evaluate the US and the UK options described in the case. Which would you recommend, and why?
Needs help with similar assignment?
We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper
Order Over WhatsApp
Place an Order Online