1. Working either individually or in pairs, you will apply models from the classes and readings to your analysis of the case. 2. You have 600 words to answer question 1. 3. You have 400 words to answer question 2. 4. You are allowed to include one table, figure, diagram or chart per question. 5. You are allowed to include one appendix (in total, not per question), which presents facts arranged in a table, figure, diagram or chart format. The appendix is not included in the word count. 6. Use font point 12, single spacing, and 1-inch margins. 7. Provide a reference list using the Harvard Referencing Style. The reference list is not included in the word count. 8. The 1000-word limit for both questions (in total) will be enforced. 9. Avoid restating facts from the case or describing theories. Focus your writing on strategic analysis. For students working individually only: 10. After concluding the answers, conduct a self-assessment (follow the instructions on page 2). This is not included in the word count, but will be considered within the allocation of marks for presentation skills (10% in total, including Harvard System of Referencing, formatting, style of writing and use of language, word limit).