1. What was the challenge facing FedEx in the
Chapter 2 opener?
A) to influence Asian governments to allow FedEx
to operate in their countries
B) to increase awareness in Africa of the
benefits of FedEx
C) to increase awareness in Eastern Europe with
a commercial that would work across this region with its differing cultures and
languages
D) to increase awareness in Latin America and the
Caribbean with a commercial that would work across this region with its
differing cultures and languages
E) to influence Brazilian regulators to allow it
to operate its service after normal working hours
2. Which of the following is a cultural factor
that affects consumer behavior and marketing strategy?
A) demographics
B) values
C) language
D) nonverbal communications
E) all of the above
3. Which of the following is NOT a cultural
factor that affects consumer behavior and marketing strategy?
A) demographics
B) language
C) exchange rates
D) values
E) nonverbal communications
4. Howard Industries is a computer manufacturer
located in Laurel, MS. This company is
interested in expanding internationally.
Which of the following is a cultural factor that affects consumer
behavior and marketing strategy that Howard Industries needs to be aware of?
A) nonverbal communications
B) natural resources
C) economic conditions
D) exchange rates
E) all of the above
5. Which of the following statements is FALSE
regarding cross-cultural marketing?
A) Marketing across cultural boundaries is a
difficult and challenging task.
B) Most categories of American products are
generally prized throughout the world.
C) There are both subtle and direct ethical
issues involved in international marketing.
D) While marketing strategy is heavily influenced
by cultural factors, it does not influence aspects of cultures.
E) Cultures may differ in demographics,
languages, nonverbal communications, and values.
6. _____ is the complex whole that includes
knowledge, belief, art, law, morals, customs, and any other capabilities and
habits acquired by humans as members of society.
A) Reference group
B) Government
C) Culture
D) Authority
E) Gestalt
7. Sarah’s job at a major manufacturer of
consumer package goods is to learn as much as possible about the knowledge,
beliefs, art, law, morals, customs, and any other capabilities and habits
acquired by humans in a given country in which her company intends to
expand. Her job, then, is to understand
a country’s _____.
A) culture
B) society
C) government
D) way of doing things
E) economic environment
8. Which of the following statements is true
regarding culture?
A) Culture is a relatively simple concept.
B) Culture is acquired.
C) Culture often provides detailed prescriptions
for appropriate behavior.
D) The nature of cultural influences is such that
we are consciously aware of them.
E) all of the above
9. In the United States, promptness is
considered a virtue. Americas are
expected to be on time to an event, and they expect others to do so as
well. Which aspect of culture best explains
this behavior?
A) Culture is a simple concept.
B) Culture is something one is born with.
C) Culture is unique to each individual in a
society.
D) Culture is time-bound.
E) Culture is acquired, that is, it is learned.
10. The boundaries that culture sets on behavior
are called _____.
A) rules
B) norms
C) prescriptions
D) precepts
E) sanctions
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